Career, Music Licensing, Sync Licensing Daniel Holter Career, Music Licensing, Sync Licensing Daniel Holter

The Long Game

There's a version of sync licensing advice that gets passed around a lot. It's well-intentioned, generally accurate, and built almost entirely around studying the placements of artists who will never be in your situation. Sia. M83. The Black Keys. The Cinematic Orchestra. These are instructive examples if you're trying to understand why a piece of music works in a scene. They're not particularly useful if you're trying to build a production music catalog as a long-term business.

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Playlists Daniel Holter Playlists Daniel Holter

22 for 2022

I took a look back on my 2020 picks, and my closing words there are just supremely frustrating to read a whole year later :

“… or maybe buy some merch since no one could tour this year.”

Yowza. We’re still in it. All the more reason to put some (hopefully) new artists in front of the few of you who care that I do this each year. I really, really, really love these songs, so please enjoy and, again, go to the artist’s sites and buy something directly if you are able to support these writers, musicians, and performers.

Here’s an embedded playlist from the Stratospheric Royalty Payment System known as Spotify, and keep on reading for some top of mind thoughts from my brain on why each song is included here.

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