The Architect Daniel Holter The Architect Daniel Holter

Intentionality Is the Strategy

There's a moment that happens when someone walks into a well-considered recording studio for the first time. They slow down a little. They look around. And then they say some version of the same thing: I don't know what it is, but I just want to make music here. That reaction isn't accidental. And it isn't the gear.

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The Architect Daniel Holter The Architect Daniel Holter

There Are Two Music Businesses

The music business is real. So is the business of selling the dream of it. I've taken to calling the second one the Music Dreams Industrial Complex… and it would very much like you to not notice the difference between the two.

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The Long Game Daniel Holter The Long Game Daniel Holter

The Music Is Not the Work

The music being good is the entry requirement, not the achievement. I've talked with composers ten albums deep who couldn't understand why their career wasn't moving. The answer was rarely about the music. It was about everything that comes after it.

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