A “sync licensing platform” founder posted on LinkedIn explaining what performance royalties can pay. While the figures were maybe technically accurate, they were also the ceiling, presented as the floor. Here's what you’re actually being sold.

Universal Production Music recently published highlights from an interview I did with their team. With their permission, here's the full Q&A — unedited answers on production music infrastructure, purpose-built label concepts, and what actually gives music long-term value in this space.