Universal Production Music recently published highlights from an interview I did with their team. With their permission, here's the full Q&A — unedited answers on production music infrastructure, purpose-built label concepts, and what actually gives music long-term value in this space.

The music business is real. So is the business of selling the dream of it. I've taken to calling the second one the Music Dreams Industrial Complex… and it would very much like you to not notice the difference between the two.

Thirty years in. The same five misconceptions. Over and over. Music licensing is opaque from the outside, and there's no shortage of confident-sounding voices willing to fill that gap with things that are partially true, mostly simplified, or just wrong. Here's what actually costs composers time, money, and momentum.