What People Get Wrong About Music Licensing — And Why It Costs Them
Thirty years in. The same five misconceptions. Over and over. Music licensing is opaque from the outside, and there's no shortage of confident-sounding voices willing to fill that gap with things that are partially true, mostly simplified, or just wrong. Here's what actually costs composers time, money, and momentum.
The Music Is Not the Work
The music being good is the entry requirement, not the achievement. I've talked with composers ten albums deep who couldn't understand why their career wasn't moving. The answer was rarely about the music. It was about everything that comes after it.