Universal Production Music recently published highlights from an interview I did with their team. With their permission, here's the full Q&A — unedited answers on production music infrastructure, purpose-built label concepts, and what actually gives music long-term value in this space.

I've been building production music catalogs since 1996. What I describe here isn't the story of someone naive to the music business… it's the story of someone who kept making the same structural mistake while getting better at everything else.

The music being good is the entry requirement, not the achievement. I've talked with composers ten albums deep who couldn't understand why their career wasn't moving. The answer was rarely about the music. It was about everything that comes after it.