The Full Conversation: Inside the Mind of Daniel Holter
Universal Production Music recently published highlights from an interview I did with their team. With their permission, here's the full Q&A — unedited answers on production music infrastructure, purpose-built label concepts, and what actually gives music long-term value in this space.
Intentionality Is the Strategy
There's a moment that happens when someone walks into a well-considered recording studio for the first time. They slow down a little. They look around. And then they say some version of the same thing: I don't know what it is, but I just want to make music here. That reaction isn't accidental. And it isn't the gear.
Why I Do This. Still.
I grew up about a mile from Les Paul's childhood home. We went to the same public school system. I didn't really understand what all of that would mean to me until I'd already given my life to this.