Like! Subscribe! Does this thumbnail make my head look huge?
Ok, so, here we are. I have (finally) started using the YouTube channel I’ve had since 2006.
Here’s what to expect :
Video content! Very marketing!
Studio stuffs, mostly about the passion side of record making, not very technical at all
Studio tour with me geeking out on tools and favorites
Behind the scenes of some projects, samples and sound design, composing, producing artist records and records for The License Lab
Mix/production walkthroughs
I’m lining up some interview sessions with peers and colleagues, we shall see… but I have a lot of insanely talented and successful friends
Insights into the business of production music and music licensing
Some retrospective looks on the growth of this business during my time in it (with a big heaping dose of gratitude)
Maybe some music submissions and critiques? I’m wary. Maybe.
I want to share a couple of the worst letters/emails I’ve ever received… motivational!
My apparent overuse of “Supercool!” (verbal ticks are a thing, who knew?)
Here’s what I hope/plan to avoid :
Gear reviews, even though my debut is a gear review
Paid sponsorships of any kind
“Presenting, my new masterclass!”
Live streaming
Commentary on politics or current events
I have watched sooooo many YouTube videos and have quite a few friends who are dedicated professionals in this space, and have been truly inspired to join the fray by a couple of specific individuals (will get to them on the channel). Getting this rolling has been a challenge and a half, not just for the technical aspects of “shooting while working” but also in the areas of overcoming my natural introversion and my ongoing active disinterest in anything remotely resembling “promotion” or “advertising my wares.”
In all seriousness, I have treasured my anonymity and non-public career as a producer and composer, truly, but after 30+ years in quiet relative obscurity I honestly feel that embracing these tools may just help stem the tide headed our way from the onslaught of A.I. and automated multinational publishing behemoths. Maybe if we take the time to share a bit about us, who we are, who we work with, what we’re working on, what we’re passionate about… maybe then we stand a chance at outliving and outlasting the commodification of music. I sure hope so.
Ok the channel won’t be anything as dark and ominous as that last bit. Sorry. How’s my hair? Do I have anything in my teeth?